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Data Science and Marketing Analytics Innovation Lead
We are pleased to present a selection of highly experienced candidates for the Data Science and Marketing Analytics Innovation Lead position. These professionals bring a strong blend of technical expertise, strategic marketing leadership, and hands-on experience aligning analytics with business outcomes. With backgrounds in marketing technology, CRM systems, digital strategy, and cross-functional team leadership, each candidate has a proven track record of driving growth, improving operational efficiency, and implementing innovative data-driven solutions. Their ability to connect technology, creativity, and measurable results positions them to contribute meaningfully to your business success. We believe these profiles will align well with your vision for this role and support continued innovation and transformation within your organization.
Candidate list
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Jason S
Analytics
Personal info
Jason S
Analytics
Video presentation
BACKGROUND OVERVIEW For full resume please contact us
Profession: Senior Technology Leader and Global Operations specialist
WORKPLACES
Job Title
Director of Marketing Technologies
Job Description
As Director of Marketing Technologies at Latcha + Associates from March 2020 to February 2025, I led the alignment of technical solutions with strategic business objectives, overseeing global teams across Development, Data, CRM, and QA. I managed operations in both the U.S. and India, driving scalable innovation for internal and external clients. Key accomplishments include launching the company’s first Shopify-based e-commerce platform and an AR-enabled consumer education tool using Vuforia and Unity. I served as a strategic advisor to the CEO, transforming CRM workflows to reduce build and QA cycle time by up to 80%. Additionally, I led AI initiatives using TensorFlow and Amazon Rekognition for object detection and implemented frameworks to integrate emerging technologies—AR, AI, and ML—while ensuring measurable business impact and operational efficiency.
Job Title
Director of Email Development - Latcha + Associates | Farmington Hills, MI
Job Description
As Director of Email Development from March 2018 to March 2020, I led global email marketing operations and established standardized technical processes to improve deliverability and campaign execution. I launched a sister agency in New Delhi to expand development capacity and reduce costs, enhancing international collaboration. I supported major platforms such as Adobe Campaign, Salesforce Marketing Cloud, and SendGrid for clients like Audi, Volkswagen, and Kia, driving engagement through optimized campaigns. I implemented protocols using SenderScore and Validity to improve inbox placement rates by 15% and developed IP warming strategies to ensure smooth onboarding of clients and new infrastructure.
Job Title
VP Senior Manager, Email Services - GTB | Dearborn, MI
Job Description
As VP Senior Manager of Email Services at GTB in Dearborn, MI from January 2011 to March 2018, I led the email services team with a focus on building a unified global support structure for development and QA. I directed the successful migration from Responsys to Salesforce Marketing Cloud, implementing complex customer journeys through Journey Builder and Automation Studio. My work on multi-touch campaigns for Ford and Lincoln drove a 20% increase in engagement. I also built strong global partnerships, regularly collaborating with leadership in New Delhi to align strategic initiatives and enhance operational performance.
Job Title
Email Development & Deploy Manager - GTB | Dearborn, MI
Job Description
As Email Development & Deploy Manager from May 2007 to January 2011, I served as the CRM email marketing lead and subject matter expert, driving campaign performance and process improvements. I increased unique confirmation clicks by 25% through the implementation of targeted confirmation and win-back campaigns. To ensure operational continuity and reduce attrition, I cross-trained the team on recurring campaigns. I also standardized development processes to minimize errors and established practices to maintain a strong IP reputation, improving overall email deliverability.
Education
Organization
University of Michigan - Dearborn
Graduate
2010 Masters - Information Systems and Technology
Organization
Eastern Michigan University
Graduate
2001 Bachelor - Computer Information Systems
Skills
Soft Skills
ManagementMentorshipStrategic PartnershipStakeholder CommunicationsCommunicationInnovation ManagementObject DetectionPlanningInnovationComplexity ReductionBusiness StrategiesOperationsEmerging TechnologiesLeadershipProcess OptimizationMarketing OperationsChange ManagementAugmented RealityMailchimpNetwork BridgesEmployee OnboardingOperational EfficiencyHard Skills
Solution DesignAmazon Web ServicesBusiness ObjectivesPrototypingProject ManagementTeam BuildingAndroid (Operating System)JIRAPython (Programming Language)Artificial IntelligenceZope (CMS)Agile Software DevelopmentMicrosoft ExcelSQL (Programming Language)Network BridgingMarketingCustomer Relationship ManagementShopifyAdobe CampaignAutomationVuforiaAutomation StudioMachine LearningSalesforceE-CommerceApp Store (IOS)Django (Web Framework)Operational ExcellenceCloud InfrastructureTensorFlowSendgridSalesforce Marketing CloudAmazon RekognitionEmail Marketing
Recent position
Director of Marketing Technologies
Job Description
Technology leader with a proven track record of transforming business objectives into innovative technical solutions across marketing, CRM, and emerging technologies. I specialize in aligning technology strategies with business goals, building and leading high-performing global teams, and translating complex technical concepts for executive stakeholders. With deep expertise in AI and AR implementation, strategic innovation, and process optimization, I drive measurable business impact through operational efficiency and forward-thinking solutions. I bring extensive experience in strategic partnership development, change management, and cross-functional collaboration, enabling seamless organizational alignment and successful navigation through transformational change. My approach integrates global technology operations with a focus on unified development, data, QA, and CRM functions that maintain high-quality standards across time zones. Passionate about identifying cutting-edge technologies and turning concepts into scalable solutions, I deliver value through thoughtful innovation and impactful execution.
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Brendan H
Analytics
Personal info
Brendan H
Analytics
Video presentation
BACKGROUND OVERVIEW For full resume please contact us
Profession: Digital Marketing Director
WORKPLACES
Job Title
DIGITAL MARKETING DIRECTOR
Job Description
Since joining Pitch Black Media, I have overseen the development and execution of strategic digital marketing initiatives across a wide and diverse client base, ranging from local businesses to nationally recognized brands. My role has evolved to encompass not only high level campaign development and strategy, but also internal mentorship, employee training, and leadership in optimizing performance and workflow processes. I have been instrumental in building out comprehensive marketing playbooks for clients, covering everything from content strategy and posting schedules to internal systems for campaign management and brand consistency. These efforts have helped create more efficient operations, reduced overhead, and improved the overall effectiveness of digital communication efforts. In my day-to-day work, I regularly leverage automation and data analysis to surface insights, measure success, and adjust campaigns in real-time. I focus heavily on tracking performance, testing variables, and refining targeting strategies to deliver tangible, measurable outcomes that align with client goals. Additionally, I collaborate closely with development teams to ensure that user experience and data capture are aligned across all digital touchpoints. This allows us to maintain full visibility of the customer journey and make data-driven decisions with confidence. What distinguishes this role is the variety of industries I've served— including legal, medical, education, entertainment, and service-based sectors—each with their own unique challenges and opportunities. This wide exposure has strengthened my ability to adapt quickly, think strategically, and apply proven digital principles in innovative ways to consistently drive growth and build lasting client relationships.
Job Title
DIRECTOR OF DIGITAL MARKETING STRATEGIES - YOUR HOME DIGITAL
Job Description
Responsible for developing, executing, overseeing and delivering digital marketing and advertising strategies for Your Home Digital and all affiliates to ultimately increase growth and revenue. Within just a couple of months working in this position, the stakeholders of Your Home Digital decided to move forward with offering marketing services as a vertical within the company to each of their clients. To do this, we offer the creation, management and promotion of B2B, B2C and B2B2C campaigns. In this client facing position, my business development experience has been significantly utilized by meeting with each of the potential clients to assess their individualized needs in order to custom-build an integrated approach and personalized budget. By leveraging analytics and optimizations of paid media and search engine management, I then present a thoroughly researched marketing and brand strategy. Moving forward, while establishing long term relationships spanning over multiple brands and national clients, I continually analyze data to reassess and adjust accordingly while still staying current on each clients specific needs, keeping them informed and updated on: any timed schedule for release of new content, any changes or improvements to the plan progress, and any adjustments of their goals as necessary. In order to accomplish the development and branding for each of our clients, I manage a professional staff that consists of content creators, authors and developers to ensure that each company's directives are properly delivered within the content throughout their website, social media pages, and other marketing avenues. Overall, in the first year, I was able to double our site traffic, provide accurate reporting on ROI, increase our organic presence by over 30%, and personally bring on 13 investing clients. META BUSINESS SUITE GOOGLE ANALYTICS
Job Title
SENIOR ADWORDS ANALYST - GOOGLE
Job Description
Responsible for improving the design, usability, content and conversion points of each company's website for the promotion and growth of the company's web properties. In my previous position, I managed a team on site at the Ann Arbor Google branch where I had the opportunity to manage a myriad of various clients in developing and enacting strategies for online marketing accounts which are designed to improve the performance and return on investment. This includes optimization of existing accounts and revenue-based budget increases. I worked with many different business types and assisted agencies with existing clients, as well as, bringing on a new client base. I learned how to develop a plan based on real world ROI and then set up conversions to reflect that return. I have the ability to look at an account and know what improvements will bring the highest return immediately as well as long term. Lowering the cost-per conversion is one of the primary goals for most ecommerce companies, however, each business has their own unique goals that I target to bring the largest return. My revenue sustainability throughout my time so far has been 12 1 %. This is due to the fact that I am able to display genuine quality advertising that produces undiscovered value which ultimately reimburses itself.
Job Title
DIGITAL MARKETING MANAGER - GALAXE SOLUTIONS
Job Description
Responsible for managing all brand communications through digital channels, setting up, selling and executing a vision, from delivering stand-alone projects to integrated campaigns, developing brand presence, tracking online and delivering brand email. One of my primary goals while working at GalaxE.Solutions was to increase client awareness in the Metro Detroit area. This was done through a strategic branding campaign called "Outsource to Detroit"
Job Title
MARKETING MANAGER - GARAGE DOORS AND MORE
Job Description
Responsible for developing, executing and delivering the company's digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forwards through key marketing channels. While working with this small business, my objective was to grow a company from a little unrenowned group into a distinguished and reputable local company. Our concentration was targeting specific areas such as inside the Cornelius/Concord area of North Carolina. Within two years, the business grew to the point, that the owner was contacted and given the option to sell. The difficulty working with this small company was defining their client conversion rate. Initially, we started with website call as conversions, calls from the ads, and contact form submissions. We then tuned the account every few weeks, eliminating keywords that were consistently yielding little to no conversions in order to focus the account to the more profitable conversions. Next, we bid more aggressively on those keywords that were converting more competitively and developed new ads and landing pages to accompany those keywords. This is what ultimately helped us to achieve the highest quality score and decrease the overall cost-per-click.
Education
Organization
Washtenaw Community College
Graduate
2013 Associates
Organization
Eastern Michigan University
Graduate
2015 B.B.A. IN MARKETING
Skills
Soft Skills
Customer Relationship ManagementPerformance ModelingTime ManagementTroubleshooting (Problem Solving)Creative Problem SolvingInnovationCollaborationProblem SolvingCross-Functional Team LeadershipCommunicationResearchManagementLeadershipBusiness DevelopmentUsabilityCampaign ManagementPlanningMarketingMentorshipConstant ContactData VisualizationStrategic CommunicationCreativityRelationship BuildingCustomer EngagementEmployee OnboardingPrioritizationBrandingOnline MarketingContent StrategyHard Skills
ForecastingBudgetingMarketing StrategiesCascading Style Sheets (CSS)JavaScript (Programming Language)Google AdsMicrosoft SharePointAdaptabilityMicrosoft OfficeMedia StrategyHootsuite (Social Media Management Software)Conversion Rate OptimizationAirtableStrategic PlanningGoogle Tag ManagerAdobe PhotoshopWindows Installer XML (WIX)Twitter AdvertisingHyperText Markup Language (HTML)Microsoft ExcelShopifyMicrosoft PowerPointUser Experience (UX) DesignVisualizationZope (CMS)Java (Programming Language)Encompass (Mortgage Software)Search Engine OptimizationAnalyticsMicrosoft WordSocial MediaE-CommerceData AnalysisGoogle AnalyticsBusiness To BusinessMobile MarketingAdobe Creative CloudAttribution ModelingHubSpot CRMWordPressCanva (Software)Content MarketingRegistration Evaluation Authorisation And Restriction Of Chemicals (REACH) RegulationsKeyword ResearchAdobe Creative SuiteEmail MarketingSocial Media AdvertisingAdobe IllustratorGoogle Business ProfileAdobe InDesignWebsite PromotionDigital MarketingUser Experience (UX)
Recent position
DIGITAL MARKETING DIRECTOR
Job Description
Accomplished and forwardthinking marketing professional with over 15 years of experience leading business growth through strategic planning, digital innovation, and results-driven marketing. Adept at designing and executing comprehensive campaigns that drive awareness, elevate customer engagement, and deliver meaningful return on investment across a wide range of industries and audiences. My career has been defined by an ability to connect data, creativity, and business objectives into actionable strategies. I’ve played a key role in helping companies—from local startups to national brands—clarify their voice, refine their messaging, and implement marketing systems that scale. With deep experience in both client-facing and internal leadership roles, I excel at guiding teams, optimizing performance, and aligning marketing tactics with evolving organizational goals.